Needs change. Companies evolve. At 2am, we've witnessed the growth and impact of new media on our industry firsthand - and we've loved every minute of it! With our roots in conventional production - shooting, editing, and a host of effects suites - we hooked a ride on the new media train fairly early. It started with internet streaming and electronic press kits for a gaming company in 1996, moved on to a niche television network with Video On Demand protocols in 2003, and eventually made its way to a full social networking apparatus in 2006. Producing content is producing content - things just get tweaked along the way to adapt to the eventual medium. Rather than kicking and screaming our way into the digital age, we've adopted the position that there are simply more opportunities for our work to be watched.